Today we announce a massive expansion of the capabilities of our award winning app, ViewTrac. With these enhancements, we have firmly entrenched ourselves as the most robust and dynamic native video solution available on Salesforce.

We’ve changed the game for companies that want to leverage video to reach their diverse audiences. ViewTrac lets customers share and track video assets in ways, and to a level of granularity, even we could not have imagined a year ago.”

Here are some of the highlights of this new version of our app:

Emailed Video Tracking

ViewTrac customers can embed video files in Salesforce email templates and track every aspect of how the video is viewed.

Pardot & Marketing Cloud

ViewTrac is now fully integrated with Pardot and Salesforce Marketing Cloud, providing complete usage and tracking.

Mobile & Lightening

ViewTrac’s user interface has been completely redesigned with a “mobile first” and Lightening-centric approach.

Capture & Upload

ViewTrac enables users to capture and upload video content from within the Salesforce1 app.

Transcribe & Search

ViewTrac can automatically transcribe audio and video files to enable game-changing content search capabilities.

Like & Pin Videos

ViewTrac users can choose the video they most prefer and “pin” them to their personal video boards, much like Pinterest.

Tagging of Launch

ViewTrac allows for tagging of video and multimedia files to show customers through what channels their content is being played.

Midstream Content Gating

ViewTrac enables “midstream” content gating, allowing viewers to launch videos without providing contact info up to a certain point.

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