5 Key Benefits of Using Salesforce Native Apps

Posted on by Abby LeClercq

5 Key Benefits of Using Salesforce Native Apps

Appinium has been recognized as the Most Innovative ISV on the Salesforce AppExchange and continues to receive 5-star reviews from our customers.

Appinium: The ONLY Native Salesforce Content Enablement Platform


Appinium is the only Content Enablement Platform (CEP) integrating digital content into the internal and external workflows of your enterprise. 

We are the leader in defining how content, data, and insights interact to drive success throughout the organization. The innovative, cloud-based platform comprises a series of interconnected and configurable offerings tailored to different enterprise flows: 

  • Marketing via Marketing Cloud Account Engagement (formerly known as Pardot)
  • Revenue Enablement driving the Sales Cloud
  • Service Enablement for Service Cloud
  • People Enablement for customers, partners and the internal enterprise with Learning for a traditional LMS experience

Each offering is curated by a unique set of workflows providing a highly targeted and personalized experience.

Being native to Salesforce has profound value to our customers and in this piece, we’ll discuss the benefits of native apps to Salesforce and how Appinium is well-positioned to help your businesses in the content enablement space.

What is a Salesforce Native Application?

A Salesforce Native App, also known as a Salesforce Native Application, is a software application that is specifically built to run on the Salesforce platform. These applications are designed to be one-in-the-same with your Salesforce architecture, data model, reporting, and user interface. This isn’t to be confused with an “integration” or “composite App”, where computing and data are housed external to Salesforce.

Native apps can serve various purposes, from enhancing sales and marketing processes to providing customer support and analytics solutions. Organizations often choose these apps to extend the functionality of their Salesforce CRM and tailor it to their specific needs without the complexity of custom development or third-party integrations.

For organizations that rely on Salesforce as their preferred platform, utilizing native Salesforce apps can be a game-changer. These 100% native apps, designed to exist within the Salesforce ecosystem, offer a myriad of advantages that can transform how your team works. In this article, we’ll explore the top 5 benefits of using native Salesforce apps. From real-time data access to enhanced security and productivity, these apps are more than just add-ons; they’re the keys to unlocking efficiency and innovation within your Salesforce-powered operations. So, let’s dive in and discover how these native apps can propel your business forward.

  1. Seamless User Experience: Native Salesforce Apps offer a seamless user experience within the Salesforce ecosystem, ensuring users can easily navigate and perform tasks with familiarity and efficiency.

Appinium is tailor-made for Salesforce internal and external users, offering a level of clickable customization that ensures your content flows seamlessly with your Salesforcde org and can be used to drive your unique workflows and automations. This means you can harness the full power of Salesforce without any disruptions.

Whether your users leverage the traditional Salesforce UI for the internal experience or your partners and clients are engaging via the Experience Cloud, Appinium allows you to create a tailored content experience via our LWC Lightning Components.

  1. Real-time Data Access: Access to real-time data is essential for making informed decisions in the modern enterprise environment. Salesforce Native Apps provide real-time data access, allowing you to stay up-to-date with the latest information and respond promptly to changes.

Appinium takes real-time data access to the next level. With its Enterprise Content Enablement Platform, you can view data from all your content sources in one place, ensuring you have a comprehensive view of your business data in real-time. Being native means all of your data and computing is done within your Salesforce instance, versus an integration, where both of those are done off-platform. This introduces security and privacy challenges.

  1. Enhanced Productivity: Native apps streamline user workflows, reducing the need to switch between different systems and significantly boosting productivity.

Appinium delivers content into enterprise workflows to track, measure, and optimize user engagement, behaviors, and actions to accelerate business results — all via a tailored experience utilizing Salesforce Lightning Components.

  1. Data Security: Native Salesforce apps inherit the platform’s robust security features, assuring users that their data is protected with industry-standard measures like encryption and access controls.

Appinium’s data security minimizes friction in security reviews. By keeping all data within Salesforce without sending it elsewhere, Appinium simplifies security assessments and reduces resource expenditure, ensuring robust protection and cost-effectiveness for organizations.

  1. Scalability for Your Business Growth: As your business expands, your software solutions must scale with you. Salesforce Native Apps are highly scalable, accommodating your growing needs without disrupting your operations.

Appinium is built with scalability in mind. Whether you’re a small business looking to expand or a large enterprise managing vast amounts of content, Appinium can adapt to your requirements, making it a versatile choice for businesses of all sizes.

In conclusion, Salesforce Native Apps like Appinium are indispensable tools for modern businesses seeking to maximize the potential of their CRM platform. By choosing Appinium, you not only benefit from the inherent advantages of a Native Salesforce App but also gain access to a feature-rich content enablement platform that streamlines your operations and drives productivity.