Optimize Marketing and Sales with Real-Time Data: Appinium Insights

Posted on by Abby LeClercq

Optimize Marketing and Sales with Real-Time Data: Appinium Insights

In a recent fireside chat with our partner, Sercante, Appinium CEO Steve Jacobson shared game-changing perspectives on the critical alignment between marketing and sales. His key message? Centralized, real-time data is the missing link that empowers teams to drive better results and create seamless customer experiences. As we gear up for Dreamforce, these insights are more relevant than ever, setting the stage for deeper discussions at The Growth Lounge.

Bridging the Content Gap

Steve Jacobson’s fireside chat tackled a major challenge that many businesses face: knowing how content drives results across different teams. “Nobody knows if their content is moving the needle at all across the entire business,” Steve pointed out, highlighting a common issue where marketing and sales efforts often fall short.

Picture this: marketing does a stellar job generating leads, but when those leads reach sales, the connection sometimes gets lost if the sales team isn’t aware of the content that initially engaged the lead. This disconnect can lead to repeated messaging and a disrupted customer experience. By bridging this gap, businesses can create a more seamless and effective buyer journey.

The Power of Real-Time Data

A key takeaway from Steve’s chat was the transformative role of centralized, real-time data in aligning marketing and sales. With Appinium’s 100% Salesforce-native solutions, teams gain access to current insights that enable them to make smarter, more informed decisions.

Steve emphasized, “If I don’t have the data, if I don’t know what’s up, I can’t educate you, I can’t teach you.” With Appinium, both marketing and sales teams are empowered to lead with confidence, equipped with real-time data that allows them to provide valuable insights and guidance throughout the buyer’s journey.

Join Us at The Growth Lounge

September 17-19, 2024 | 8AM – 4PM | Yerba Buena Bar

We’re excited to sponsor The Growth Lounge, hosted by Sercante, at Dreamforce 2024, a dynamic space where Salesforce community members can connect and recharge. 

The Growth Lounge is the perfect spot to:

  • Network with industry leaders and discuss the latest growth trends.
  • Catch up on emails with high-speed Wi-Fi.
  • Enjoy daily breakfast and lunch, or grab a fresh coffee to keep you energized.

Get your FREE 3-Day All Access Pass Today!

Empowering Your Growth with Appinium

Success in marketing and sales hinges on the ability to leverage real-time data for informed decision-making. With Appinium’s Salesforce-native solutions, your team gains access to actionable insights right at their fingertips. This capability ensures that your strategies are data-driven, enabling you to lead with precision and make a significant impact in your market.

We can’t wait to explore these topics further at Dreamforce 2024 and The Growth Lounge. Join us to discover how you can harness the power of data to elevate your marketing and sales strategies.